Netherlands // Expo 2017

Low Land | High Energy

The Netherlands is a nation largely situated on land below sea level. We took the challenge to live in this environment and innovated, to create dry land out of water. We innovated and learned to conquer the oceans, to discover the world and grow our nation because of that.

Low Land, High Energy. A story about the Netherlands. About how it was formed and how the challenges of it’s creation in turn formed the mindset of her people. A mindset which would drive the Dutch people to have an abundance of energy and motivation to innovate and to achieve great things.

The approach offers the visitor the first striking image of the visual language, reminiscent of Mondriaan and typical Dutch design and Style Icons.

The pre-show space welcomes the visitor in and depicts a large number of best-in-class achievements enabled by the Dutch mindset. Every 5 minutes the groups move forward into the next space. When entering the main-show space, the visitor is engulfed in blue light, simulating the lower-than-water land level.

When the show starts, it is here we bring to life the achievements of the pre-show in a memorable immersive 3D holographic media experience. The innovative fabric dismounted to create a multilayered setup.

For the main show, we immerse the visitor into a translation of the spirit of the Netherlands. It is in fact a journey through four iconic achievements of The Netherlands; An immersive narrative in which innovative technical solutions, such as multilayer 3-D holographic projection, offer the visitor a memorable experience. The storyline features a storyteller; a figure that connects the chapters and brings the human touch to the experience. 

The post-show offers in-depth interactive content as well as retail and hospitality. All still, in the powerful and omnipresent visual language.