experiential Space

Creating Experiential Destinations is our passion and our work.  It is universal in our World, where Storytelling, the Visitor Journey and Experiential Articulation are all part of placemaking. Whether for Cultural projects, Museum Development, Leisure Destinations, Attractions or Brand Destination – we just love building these worlds, stories and places.

  • “Chinese visitors, foreigners of various nationalities, Algerians or officials… they all agree that the pavilion of Algeria is extremely original in its design. For myself, the impact of the pavilion at the event visitors and by comparison with other pavilion at Expo Shanghai is incredible. A clever and well thought through pavilion design, visitor flow, media experience and rational spatial occupation, revealed an artistic taste and accuracy in the reconstruction of the CASBAH, a subtle balance between the built volumes and audio visual systems.“

    Mr. El Hadi Boumaza
    Pavilion Director, Algeria Pavilion, Expo 2010, Shanghai

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award winning

visitor journeys

and experiences

Creating experiential destinations is a multifaceted endeavor that involves assembling various components much like building with Lego bricks. Experiential destinations are constructed by integrating different elements seamlessly. At the core of every successful experiential destination lies a compelling story that serves as the foundation for visitors to immerse themselves in. This narrative acts as a guiding thread, weaving through the entire experience and providing context for the environment.

The most impactful experiential destinations have the ability to touch the hearts of visitors, eliciting genuine emotions and fostering a sense of connection. By incorporating elements that evoke empathy, nostalgia, excitement, or wonder, these destinations establish a profound emotional resonance with their audience. Ultimately, the success of an experiential destination lies in its ability to evoke a cohesive blend of storytelling, sensory engagement, and emotional depth, transforming it into a memorable and transformative experience for all who visit.

  • Narrative journeys in visitor destinations such as museums, visitor centers, or attractions serve as roadmaps guiding visitors through a series of explorations and discoveries. These storyteller-designed experiences are instrumental in connecting visitors with the destination's essence, historical significance, cultural uniqueness, or natural wonders.

    The carefully constructed narrative journey typically begins by setting the scene and sparking curiosity. It draws visitors into the world they are about to discover. This might be the antiquities of an ancient civilization in a museum, a historical event represented in a visitor center, or the natural wonders of a national park attraction.

    The journey progresses through a series of story points or stages, each filled with information, activities, and displays aimed at deepening the visitors' understanding and engagement. Through interactive exhibitions, educational presentations, multimedia visuals, and hands-on activities, visitors are often given ways to immerse themselves, enhancing their learning and enjoyment.

  • Interactive engagement in experiential journeys takes learning and experience to a whole new level. Instead of being passive observers, participants get to be active contributors, making the journey more enriching, powerful and memorable because it touches on aspects of personalization, active learning, empathy and social interaction, leading to powerful and lasting memories.

    It does not really matter whether interactivity is realised through technology like touch screens, AR, VR or other sensors, through analog means like mechanical or printed matter or just through engaging with trained staff. Important is the emotional response it illicits from the visitor.

  • Experiential destinations strive to engage visitors on a sensory level, igniting their senses and invoking a deep connection to the space. Whether through visually captivating displays, interactive installations, or immersive soundscapes, each sensory element is carefully designed to leave a lasting impression and evoke emotion. By appealing to the senses, experiential destinations create a rich and dynamic atmosphere that resonates with individuals on a visceral level.

  • Immersive experiences have a profound ability to captivate individuals and leave a lasting imprint on their memories. What makes immersive experiences so powerful and memorable is their unique capacity to transport participants to alternate realities or environments, allowing them to become fully engrossed in the moment.

    The emotional resonance of immersive experiences is a key factor in their memorability. By evoking a range of emotions such as joy, surprise, fear, or awe, immersive experiences trigger visceral reactions that embed themselves in the participant's memory. These emotional connections serve to create a lasting impression and forge a strong bond between the individual and the experience, making it unforgettable long after it has ended.

    In essence, the immersive nature of these experiences, coupled with active participation and emotional depth, combine to create a potent cocktail of engagement and captivation. It is this transformative power that sets immersive experiences apart, allowing them to leave a profound and indelible mark on those who partake in them.

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