KSA // Expo 2023

Kingdom of Saudi arabia pavilion

In response to the Expo 2023 theme, “Green Desert, Better Environment”, the KSA Pavilion embodies KSA’s commitment to sustainability and inspires visitors to action. Exemplifying the nation’s diverse landscapes and environmental stewardship, our design creatively integrates heritage and culture with futuristic technology.

Our design articulates KSA’s Tuwaiq mountain into the architectural frame of the pavilion. It is a fully re-usable LED media façade, upon which plays a film depicting the rich diversity of the landscapes of KSA. These landscapes are also embodied by different xeriscapes encircling the pavilion, each represented by distinct graphic elements, shapes, and materials. Upon entering the pavilion, visitors are transported to a lush, green garden, where KSA’s efforts of sustainability have been realized.

In the garden, we created a visually striking, interactive experience for the visitors through the creative usage of interpretive plinths that vary in size and functional application. The triangular shape of these plinths is a nod to the traditional Najdi architecture. Each exhibit comprises of introductory standing plinths and reader-level plinths that convey more in-depth, focused information.

From the outer garden, the journey continues to the indoor space, further elaborating upon KSA’s sustainable future. Here, a wide spectrum of innovative design elements, ranging from holographic pillars to multi-touch interactive screens, mirrors the futuristic nature of green initiatives. The experience culminates in an immersive 360º experience show, addressing the process of greening through abstract, aesthetic, and poignant stories. Each takes place in a Saudi Arabian landscape illustrates sustainable practices and conservation efforts. They were brought to life through 4K projectors, an LED ceiling, and 18 moving headlights.

Overall, the KSA pavilion is not just a space but a narrative in design, leading visitors through a thoughtfully crafted, aesthetically pleasing, and informative experience. It stands as a symbol of KSA’s deep-rooted connection to nature and its ambitious journey towards a greener, more sustainable future.